2025 Financial Literacy Month Campaign
Each year, Equity Trust runs a Financial Literacy Month education sale. For the 2025 campaign, I shifted the creative approach to align with ETC’s lifestyle-driven brand imagery, moving away from our traditional tech-focused promotional visuals. The goal was to showcase our educational products in realistic, everyday settings—reinforcing that they can be accessed anytime, anywhere.
I led the visual direction across channels, designing email creative, static and story social assets, and collaborating closely with our videographer to develop countdown and timer GIFs for cross-channel use. The refreshed approach drove measurable results, including an increase in year-over-year sales and a higher email click-through rate.
Email campaign imagery.
Social posts for the campaign.
Initial sale promotion GIF.
Final day of sale countdown GIF.
Financial Literacy Month GIFs
I partnered closely with our videographer to bring the campaign’s motion assets to life. I designed the on-screen graphics and layouts, and provided detailed direction on animation and pacing. Using those assets and motion guidelines, the videographer produced the final countdown and timer GIFs featured here. These motion pieces were deployed across social channels throughout the month to maintain momentum and drive promotion of the sale.