ETC 2024 Wrapped Campaign

At the end of 2024, Equity Trust launched our own take on Spotify’s “Wrapped” to celebrate a major milestone—our 50th anniversary. I led the creative direction, blending retro 1970s-inspired design elements with distinct branding from each line of business to create a cohesive yet dynamic visual system. The final campaign struck a playful, scroll-stopping tone while remaining true to brand. Spanning social media, email marketing, and custom on-screen graphics developed in collaboration with our videographer, we delivered a fully integrated, uniquely Equity Trust campaign from concept to execution.